My Rebrand Story....
Have you ever invested an insane amount of time on something to move your life forward only to discover it wasn't the path you were meant to be on?
For years, I listened to everyone else's dreams for my business. To keep growing and expanding. Let's add a receptionist, more staff, more products....more services. More, more more! I'd go on to invest thousands of dollars in equipment, retail and even move to a larger space. I would hire eager therapists to fill my treatment rooms and brow stations. In retrospect, I'm quite proud of what I built....literally from the ground up. It was amazing.
But, there was one big problem. I didn't want to be the figure head of a huge spa + boutique.
I suppose, this is where I can be thankful for a world pandemic. The silver lining being that I was forced to slow down, turn inward and truly listen to my desires. I don't want to minimize the struggle during this time. Like so many small businesses, it was a tough time. I'm really grateful I was able to not only survive it but coming out the other side thriving.
Finally! I found some clarity during this downtime: I had zero interest in managing a bunch of therapists. What I truly wanted was small, bespoke, hands-on work. The moment, I realized this and started to focus on MY dream, my business began to thrive in a new, more aligned way. Everything became easy because I was in love with what I was creating. What a gift.
The last two years have been about reestablishing myself as a solo practitioner + educator, attracting ONLY my dream clients and learning how to use my gifts to serve others. In order for me to do this, I had to go through a very slow moving transformation that included 6 stages:
Realize - the "aha" moment for a new path
Release - letting go of what no longer serves me
Rebound - nurturing my mind, body + spirit
Reinvent - make new choices in alignment with my stage 1 realization
Resurrect- rising above obstacles of the past
Respond - contribute to making a positive impact in my life and in the world
*******I'm so pumped for the next chapter in my storybook*******
If there's one thing we all know about living life, it's that change will happen. Embrace life as an ongoing process of transformation and keep a healthy curiosity about each outcome. I believe this is a prescription for a healthy, happy, fulfilled life.
So, in conclusion, I felt a rebranding for my business was in order. First, I had to close my retail store (formerly known as Copal) and re-position myself as a private atelier (see below for a Q+A). I wanted to curate a much smaller collection of favorite beauty brands and fulfill my long time dream of creating my own skincare line. In addition, I wanted to share more about my own health journey and make it part of my ongoing mission to help other women live healthier lives with my integrative, WHOLE SKIN APPROACH.
None of this happened over night of course. And, nothing was built by me alone. I had an incredible team of like-minded women to help me create my new business look + feel. It's been almost two years in the making and I can't wait to share all of it with you.
On December 1st, I will launch a new website and....drumroll...... my VERY OWN skincare line-- The Sixth House. You can stay tuned on my blog and newsletter for more. Or, follow along on social media.
Local friends + clients, join me on Thursday December 1st from 5-8pm for an Evening of Merrymaking and be the FIRST to preview my new skincare line.
Along with Filly Rose Intimates and EmbodyYou, LLC we'll celebrate the season with sips, treats, complimentary reiki sessions, a trunk show and raffles. Event location is at my studio:
168 Boston Post Road -Suite 4 -Madison CT 06443
Hope to see you!