1938: The last time the U.S. passed a cosmetics law

1,300 +: Number of ingredients in cosmetics banned or restricted in Europe.

11: Number of ingredients prohibited or restricted by the FDA.

We would like to change the way people think about the ingredients they use on their face and body.  So many of us put great effort into living a healthy lifestyle- we eat our veggies from the farm, we practice yoga, we drink our smoothies…..why stop there?!  Our skin is our largest organ and we feel it deserves the same attention.


My personal journey began several months ago when I realized that after years of slathering chemical-laden products on my face and body, there IS a healthier way to achieve that same pretty, polished and youthful look we all desire.  I started researching and was pleasantly surprised by the power of the green beauty movement and also horrified at the lack of regulations here in the US.  My quest, however, has led me to discover quite a few truly amazing, high-performing beauty brands along the way.  I’m thrilled to share them with you at our store in Madison CT and in our on-line shop.

Now it has become my mission to bring other beauty-seeking and health-conscious beauties like you a welcoming beauty destination filled with only the finest in clean beauty.

Here are my 5 steps for making the switch to Clean Beauty:

  1. Simplify your beauty products and learn which ingredients to avoid. (see my top 10 list below).
  2. Get informed. Download 2 helpful resources that will help you determine the safety of your products before you buy them: ThinkDirty and SkinDeep
  3. DIY: There are many products that can be made right at home.  If you’re on a budget or if you like to get crafty, check out Mountain Rose Herbs on-line.
  4. Prioritize. It can be very overwhelming to switch all of your personal care products all at once so don’t try it!  Start with your skincare (cleanser and moisturizer).  Then, your makeup (foundation and lipstick).  Next, body care: change your soap and deodorant. Hair care and other household items can come later.
  5. Stay in the know.  Follow us on Instagram where I will launching my 7 Day Beauty Detox twice a year (January & July) to help you make the switch to healthier living.  


10 Chemicals of Concern:  Learn more at The Campaign for Safe Cosmetics

1,4 Dioxane
Not listed on ingredient labels, 1,4-dioxane is a contaminant linked to cancer found in products that create suds, such as shampoo and liquid soap.

A chemical linked to cancer, benzophenone is used in cosmetics such as lip balm and nail polish to protect the products from UV light.

Butylated Compounds (BHA)
Concerns about organ-system toxicity and endocrine disruption led the European Union to prohibit the preservative butylated hydroxyanisole (BHA) from cosmetics

Ethanolamine Compounds (MEA, DEA & TEA)
Diethanolamine (DEA) is a type of ethanolamines, chemicals widely used in cosmetics. The European Union prohibits DEA in cosmetics due to concerns about formation of carcinogenic nitrosamines.

Cancer-causing formaldehyde and formaldehyde-releasing preservatives are often found in shampoos and liquid baby soaps.

Parabens are preservatives used in a wide variety of personal care products. These endocrine-disrupting chemicals can be absorbed through skin, blood and the digestive system.

Triclosan, which has been linked to hormone disruption and antibiotic resistance, can be found in soaps, detergents, toothpastes, deodorants, and more.

Found in nail polish and hair dyes, toluene is restricted for use in the European Union, but not in the United States.

Banned from cosmetics in the European Union, phthalates are widely used in color cosmetics, fragranced lotions, body washes and other products sold in the United States.

An endocrine disruptor that mimics estrogen, octinoxate is found in hair color products and shampoos, sunscreen, lipstick, nail polish, skin creams

Hope you found this post to be helpful.  Feel free to leave your comments and questions below.